Mr. Marketing – Milton Kotler speaks to TJCU students

“Oh, my god, Mr. Marketing is here on campus!”

A junior human resource major is just one of the thousand TJCU (Tianjin University of commerce) students who lit up like a rainbow and rush in glory to tell their friends this breaking news. Needless to say, a businessman, a violinist, a doctor who can win such ardor from youth all around the world is definitely no ordinary figure.

Milton Kotler, a world acclaimed Mr. Marketing, is the president of Kotler Marketing Group (KMG, Inc.), a Washington, D.C.–based global consulting firm. His brother Philip Kotler is the father of modern marketing. “Almost every trend in modern marketing — whether it’s a firm offering rewards to loyal customers, a city sprucing up its airport road, a museum creating special exhibits to attract new visitors or a store adding a cafe to make shoppers happier — can be traced to Kotler’s ideas.”

Titled “Self-marketing for a successful life”, the seminar organized by SCDA (Student Career   Development  Association ) marks the opening ceremony of the career carnival（职场嘉年华）. With Milton Kotler, Tiger Cao, student of Milton, a marketing guru himself, and Li Siguang, a representative of youth entrepreneur being incorporated into the guest list, it is no easy task for these celebrity fans to secure a seat in the Science Auditorium for this life changing lecture.

“We will have the video put on the internet and all the students, as well as those failed to get a ticket can have the access to this video version,” a student leader at SCDA reassure the anxious faces eyeing for the entrance of this rare chance to be face to face with these business titans. According to the staff member of SCDA, the career carnival focusing on fostering the entrepreneurial spirit in this economic downturn will be conducted through three period running through the entire semester. As to the welcome this campaign received form the students, the leader explains that, “all this cannot happen without the dedication of our instructor, without the support from the officials and most importantly, the hard work of all the SCDA members.”

At about 6:30 pm, Mar.23, the Science Auditorium was illuminated with bulbs and flashes when Milton Kotler, with his dark eyes tinkling wisdom and his warming smile brimming with magnetism, standing before the TJCU students.

“It is a great pleasure to be with young students-- I was once twenty years old myself,”  

Chosen an opening remarks that instantly melt down the ice wall built up by age, status , nationality or any other identity marks, Kotler delivered his speech with his calm voice, carefully measuring every word to precisely mean what he say. Following up he enumerate five horizons of your career development in business, including,Ⅰ.Your historic situation today as students；Ⅱ.Your social development as Colleagues; and Your business life to come；Ⅲ.Your development as a professional；Ⅳ.Your responsibility as a citizen;Ⅴ.Your manners as a human being.

Tiger Cao speaks after Milton’s historic speech. He impresses the audience with his logical mind, his quick response and his manners as a leading figure in his line. In the end he quote a famous line by ---“life is a promise; fulfill it. ” to encourage all the students present to find their promise for life and follow it.

 Afterwards, Dr. Cao and Li Siguang field questions from the audience. The entire seminar lasted more than two hours with audience still reluctant to leave. According to the organizer, Li Siguang who speaks little this time will be the guest next time.